Excellent review reputation builder tips and tricks right now? Understanding why you need online reviews will help you optimize your customer experience to help create a positive online footprint. Let’s review these seven reasons why your consumers’ published experiences with your brand are vital. We’re more likely to make a purchase if others around us—even total strangers—agree that it is a good decision. Today, online reviews are the biggest source of social proof, and they have a clear impact on sales. For example, Seriously Silly Socks has been able to drive 60% higher average order value on the company’s website than its other sales channels, and it’s likely that the 3000 five-star reviews that populate the ecommerce site’s various product pages have helped a great deal.
So then, how many people trust a business more after reading positive online reviews? As it turns out, that depends. Authenticity and transparency are important factors consumers look out for in reviews. As established in the previous statistic, reviews with perfect scores may do more harm than good. That aside, ecommerce owners should also avoid manipulating their reviews in any way. That includes censoring negative reviews. As online reviews statistics show, this is a practice that could greatly jeopardize business sales. As many as 62 percent of consumers say they will not support brands that engage in review censorship (Trustpilot, 2020). The same goes for fake reviews, which are present in countless websites including major review sites like Google and Amazon. Statistics show that 62 percent of consumers have no tolerance for fraudulent reviews and believe that they should be removed.
Engaging with online reviews — the good and the bad — can help you win new prospects. An article on Reviewtrackers.com gave some great examples of how you can respond to positive reviews and negative reviews. One of the best approaches to take when responding to comments is personalizing your replies. Prospects will notice your commitment to providing the best customer service and appreciate that you are not just cutting and pasting a generic response. We recommend moving conversations involving negative reviews offline. Whether by email or phone call, the best way to create a positive outcome from a negative review is by speaking with the reviewer directly and addressing the manner in a more immediate fashion.
Get a second chance with unhappy customers? A simple system to proactively collect and use feedback from all your customers. Solicit happy customers to share positive experiences on sites of your choice using automated email and text/sms.? Avoid negative reviews on social media and review sites with our easy to use system.? Reach unhappy customers before they leave a review by directing them through our review funnel.? A simple dashboard to manage all your customer reviews! Read extra details at company reviews software.
As much as 10 years ago, researchers described it as content that “gives a glimpse into real data from other people, unsanitized by regular media outlets”—a definition that still holds up today. Unfortunately, UGC in the form of online reviews is not something that is easily bought. As we recently discovered, a great overall customer experience leads to priceless content from users. However, companies will still make every effort to generate this, artificially or otherwise, because people are four times more likely to buy something that’s been recommended by a friend. Here’s how online reviews work as an essential part of referral marketing when it comes to e-commerce.