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The best place to steal borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasise these differences in your logo design. Be sure to clearly set yourself apart from your competition. If all the other businesses in your industry are going monochrome, maybe you should opt for some color to stand out. If everyone else is traditional, maybe a fun and modern logo will attract attention. Find more information on intro maker online. People are more attached to companies with a brand than companies that doesn’t. Brands create a bond filled with good memories and good times, and customers will never forget it. That connection can’t be strategized; it just happens. A good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to people they know. Their influence will introduce new people to your company.
Using blank space in your logo design is also helpful when it comes to brochure design, poster design, t-shirt printing, and plenty of other marketing collateral. Your logo is easier to integrate seamlessly into different designs and formats. Shapes are a really great way to make your logo stand out. For this logo for a law firm, we put the firm’s name inside boxes to achieve a professional look. This also helps with cross platform branding, as a “boxed in” logo works well digitally, as well on letterhead, presentations, and merchandise such as pens or lanyards.
After you’ve chosen a brand name you are happy with, which meets all of the requirements that a brand name should have (see ‘What’s in a brand name?’) it’s time to create a logo. A logo is a group of letters and or symbols used in a consistent and unique way to identify a company, product or service. Slightly ahead of the brand name, the logo is the most prominent and stable element of marketing, and should be designed carefully to fully reflect the branding of your product or service. For this post, lets assume you are a small business, with no design capabilities and are contracting out the logo design to a designer or crowdsourcing your logo. Even though the designer may being doing all of the work, understanding the 5 key aspects of logo design will help you choose the logo that will help you develop a durable brand identity for your company, product or service.
I don’t believe that “ownable” is a real word, but you nevertheless hear it quite a bit in marketing (marketers love to make up words). The concept is definitely an important one that ties closely to the previous tip. Rather than following the herd and using a cliché design, you should instead strive for something that is uniquely recognizable. I’ve always appreciated the Evernote logo in this regard: It’s really just an elephant head, which doesn’t sound like a very unique concept. However, the way it’s drawn with the curled trunk and page fold in the ear makes it instantly recognizable. As you’re designing logos, consider whether or not your design is generic or unique. Is it likely that others will produce something similar? Remember, your first idea is typically your most generic (it’s also everyone else’s first idea). Try filling a notebook page or two with some rough sketches before choosing which ideas to pursue further. Discover even more info on here.