Best growth hacking tricks with Nate Barnwell: This cross pollination makes sense. If growth really is the lifeblood of an organisation, then why wouldn’t growth be woven into every aspect of the organisation. Even customer support should be done by people that think about growth because angry customers churn. And designers should design with one eye on growth because beautiful art alone doesn’t always acquire users. The future of internet companies, and the teams that build them, will not look like they did yesterday.
Finishing the second decade of the 20th century, not to start a business, but its growth and continuity have become a priority issue. In this context, growth strategies have become more important than ever and survival in the business world without growth is not sustainable in the long term. We see numerous brilliant growth strategy examples from major companies’ start-up days. Growth is an issue that is needed to be discussed with different approaches. Considering it just as a variety of products is a big mistake. It refers to expanding the product line, services, customer base, company size and more. But the essential need to acquire growth comes from increasing the number of your customers, the rest comes packed with it.
Nathan Barnwell growth hacking strategies: It might be a while before this particular approach can be employed again, but it’s effective enough to warrant a mention. Sometimes, adding a human element to your growth strategy can help set things in motion for your business. Prospects are often receptive to a personal approach — and there’s nothing more personal than immediate, face-to-face interactions. Putting boots on the ground and personally interfacing with potential customers can be a great way to get your business the traction it needs to get going. This could mean hosting or sponsoring events, attending conferences relevant to your space, hiring brand ambassadors, or any other way to directly and strategically reach out to your target demographic in person.
What exactly is growth marketing? Growth marketing is about (you guessed it!) growth. Specifically, growing whatever a business deems the key metrics in its funnel. That might mean click-through rate, monthly active users or revenue — growth marketers don’t confine themselves to top-of-funnel metrics. Driving revenue is particularly important according to Michael Griffith, a growth marketer with over 10 years’ experience in consumer tech and e-commerce. “A growth marketer’s core function is to identify marketing channels, solutions, ideas that will efficiently drive new customers to the brand and increase revenue,” Griffith told Nate Barnwell. Ultimately, growth marketing is defined more by process than end results, though. In the immortal words of Miley Cyrus, “It’s about the climb.”
Getting permission to run this high impact testing often requires setting up an offsite meeting with the growth team, functional leaders and the CEO. Once you’ve been given permission to test, it’s important to set up specific improvement objectives and track progress against them. This will help your team generate relevant ideas and keep everyone informed about progress. As you run higher impact testing, you should start to see some big wins. These big wins will be critical for driving broader team participation. Keeping a full team in sync around growth is not an easy task. Building the habit in the first place is even harder. But the effort is well worth it. No individual growth hacker or even a growth team can outperform a company where everyone is mobilised to accelerate growth. See many more information at Nathan Barnwell.
Once you’ve determined what you’re growing and why you’re growing, the next step is to determine how much you’ll be growing. These goals should be based on your endgame aspirations of where you ideally want your organization to be, but they should also be achievable and realistic – which is why setting a goal based on industry research is so valuable. Lastly, take the steps to quantify your goals in terms of metrics and timeline. Aiming to “grow sales by 30% quarter-over-quarter for the next three years” is much clearer than “increasing sales.” Next, outline how you’ll achieve your growth goals with a detailed growth strategy. Again – we suggest writing out a detailed growth strategy plan to gain the understanding and buy-in of your team.